Designated drivers can be rewarded this Christmas

Designated drivers will be rewarded in more than 8,000 pubs and student union bars across the country as part of the THINK! Christmas drink drive campaign, which was recently lanunched my the Road Safty Minister Mike Penning.

This years THINK! Christmas drink drive campaign includes radio adverts, posters in pubs & clubs and online social media advertising via Facebook, to remind people of the consequences of a drink drive conviction. For more information, and the consenqueses of drink drivers actions visit visit THINK!

THINK! have also teamed up with the Coca-Cola Designated Driver campain offering free soft drinks at venues this Christmas click here to find out when and where.

This years campaign actively targets young men aged 17 – 29, who are consistently over represented in the drink drive casualty figures. The number of drink drive deaths has fallen by more than 75% since 1979, but still around 250 people are killed every year in collisions where the driver was over the limit.

The THINK! campaign runs from the December 1st till January 1st 2012.

Designated drivers should ask at the bar about how to take advantage of the offer, buy one get one free on Coke-Cola or diet Coke from the 9th December 2011.